Milan clubs sold the naming rights to their future stadium for a record sum

2026-10-30 13:26

Italian football clubs "Milan” and "Inter” have reached an agreement with insurance company "Generali” over the naming rights to the new stadium.

The future arena will be called "Generali Stadium.”

Both clubs plan to demolish the legendary "San Siro” stadium, where they currently play their home matches.

According to ESPN, the 20-year deal is worth €650 million. This agreement surpasses the previously record-setting $700 million deal between "Crypto.com” and the Los Angeles arena for its naming rights.

The new stadium, which will accommodate 71,500 spectators, will be built next to the current "San Siro,” on an adjacent parking lot.

The arena is being designed by the architecture firms "Foster + Partners” and MANICA. The stadium will feature a design inspired by Milan Cathedral ("Duomo”) and two steep tiers of stands.

Construction is expected to begin in 2028, with the first matches at the new arena planned for the 2031–2032 season.

Last November, the two clubs purchased the plot of land designated for the stadium project from the Municipality of Milan for €197 million.

The project is being carried out by investment firms "RedBird Capital Partners” and "Oaktree,” which respectively own "AC Milan” and Milan’s "Inter” club.