"Chelsea" will start the season again without a sponsor on their shirts?

2026-07-30 17:20 © afp

The London "Chelsea" team may begin its fourth consecutive season without a main sponsor on their shirts.

Although the club is negotiating with several potential partners, an agreement has still not been reached before the start of the new season.

Last season, the logo of the artificial intelligence company IFS was visible on "Chelsea" shirts, but this contract was short-term and ended in the summer.

The last time the "Blues" began a season with a main sponsor was in 2022-2023, when the contract with the telecommunications company "Three" was still in force.

This situation not only means an unusual sight on the pitch but also significant lost revenue.