Why do pink shoes rule the world championship?

2026-06-16 17:52 © scanpix

Football fans are scratching their heads – pink football boots are dominating the World Cup.

Companies like Nike, Puma, and Adidas seem to have coordinated the footwear color for a whole bunch of celebrities.

According to the English press, this was both a coincidence and the result of long-term planning.

The pink boots are very visible on the pitch and are particularly noticeable during television broadcasts.

Social media also had its say, as this color of footwear is highly favored there.