Another step towards the 'circus': The Champions League is preparing for a special start to the season.

2025-10-14 19:10 © Reuters

Champions League fans will have to continue getting used to innovations in the tournament.

As reported by the "Daily Mail," UEFA plans a special season start from the 2027-2028 season.

It is claimed that, having listened to the advice of the American company "Relevent," European football officials decided to kick off the new football year with a bang.

On the first day of the season, there will be only one match, in which the team defending the champion title will compete against another team.

The match will definitely not be boring — performances by famous music artists will take place before and during the match.

Although fans on social media have already referred to such wishes as a step towards a "circus," UEFA is undeterred.

According to the press, by choosing such a strategy, they will attempt to conquer the US market and break into "Amazon" and "Netflix" platforms.